Creative AI

How to build a production lookbook with ShotDeck

Group ShotDeck stills by lighting, framing and colour, then write down the production decision each reference helps the team make.

Hazel · FoxAI World2 min read
18
Hazel arranging a lookbook of film stillsFrames guide the shoot

Conceptual cover created with AI.

A dark film still is easy to pick for a night scene. The crew needs to know which part of the frame should stay dark and where the eye should go. A ShotDeck collection becomes a production lookbook when each reference helps answer a specific question about how the scene should look.

Search for the decision you need to make

ShotDeck describes its film stills with information such as lighting, colour, framing and composition. For a night scene in a shop, start by deciding whether the viewer should see the face or the window display first. Find a frame that separates the face with street light, then find one where the reflection in the glass divides the frame. The pair gives you two treatments of the same scene problem.

Film still references grouped by lighting and framing
AI-generated conceptual illustration.

Organise the frames by their purpose

ShotDeck’s decks let you save and organise shots for a project. Compare lighting examples in one collection and framing in another. Add a sentence to your production notes for each reference. For example, keep the display bright while keeping its reflection off the actor’s face. That gives the cinematographer a specific condition to look for and gives the crew a shared reading of the frame.

Keep the reference that makes the choice clearest

I’d put two different lighting solutions side by side before collecting a dozen frames with similar colours. The contrast makes it easier to discuss whether the face or the reflection should dominate. In the last pass, check that each image corresponds to a decision the team can use. Where two frames make the same point, keep the one that shows it more clearly.

Sources and research

Written by FoxAI World. The cover and illustrations are AI-generated conceptual artwork.

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